//For this brief I am designing a corporate identity package for an estate agents called Loris & Finch.
To start this I looked into existing estate agents logos and continued my research from here. This research can be found as a PDF file here:
Identity & Branding: Research PDF
//Now I have started putting my infographic together I have been referring back to my previous research on The Theory of Relativity where I made a post on what I could include in the infographic. However, I am now feeling that I need more research as I have made an infographic that is 15cm by 45cm and I need enough to fill this. I also plan on having a small section that has some ‘did you know’ facts about Einstein before going into the theory as I am creating a ‘100 years of the theory of relativity’ infographic and feel like it is needed. Therefore I’ll be researching into him as a person and scientist, too.
One of the first points I wanted to talk about in the infographic was the difference between special and general relativity.
In 1905, Albert Einstein determined that the laws of physics are the same for all non-accelerating observers, and that the speed of light in a vacuum was independent of the motion of all observers. This was the theory of special relativity. It introduced a new framework for all of physics and proposed new concepts of space and time.
Einstein then spent 10 years trying to include acceleration in the theory and published his theory of general relativity in 1915. In it, he determined that massive objects cause a distortion in space-time, which is felt as gravity.
Special Relativity: the laws of physics are the same for all non-accelerating observers. The speed of light in a vacuum is independent of the motion of all observers.
General Relativity: this theory brings in acceleration. It determines that massive objects cause a distortion in space-time, which is felt as gravity.
I then opened as many web pages on ‘the theory of relativity’ that I could find, picking out all the information I wanted to use in my infographic.
‘8 ways you can see Einstein’s theory of relativity in real life‘
The implications of Einstein’s most famous theory are profound. If the speed of light is always the same, it means that an astronaut going very fast relative to the Earth will measure the seconds ticking by slower than an Earthbound observer will — time essentially slows down for the astronaut, a phenomenon called time dilation.
There’s also some other examples in this article that I can use but as my infographic design features planets and space I thought the astronaut one would work the best.
General relativity predicts that even light is deflected by gravity – a prediction that has been confirmed by numerous astronomical observations. In addition, it predicts exotic phenomena like gravitational waves and black holes.
– Einstein Online
Facts about Einstein: I found an article called ‘20 facts about Albert Einstein‘ and I picked a few that I could use.
As well as random facts I wanted to include a brief introduction of who he was, which I got from Wikipedia:
Albert Einstein (14 March 1879 – 18 April 1955) was a German-born theoretical physicist.
He received the 1921 Nobel Prize in Physics for his “services to theoretical physics”.
//I feel like the best app designs in terms of how clear they are to use, use bright or pale colours that are easy to look at. Therefore this is the route I am taking – I will use mainly pastel colours. I googled ‘best app design’ to get some inspiration for layout and where to start and found these designs that are in line with the colour choices I had in mind for my own:
I have found that apps are usually quite minimalist which makes them clearer and refreshing. I want mine to have a similar style – maybe not necessarily having very little going on but by using ‘simple’ fonts. I am thinking of using Helvetica to see how it would look.
//This project is all about displaying information across different layouts, an online desktop design or televisual screen display, a smartphone/mobile device display and an A2 poster. I will need to take into consideration the different size of each of these outputs in order to create an effective design.
Web Design
‘Why Web Design Is Losing It’s Soul‘ – this article looks at what it says on the tin. From this I hope to get ideas on what to do/not to do in my design. ‘
The article basically says that due to responsive web design (RWD), the web is “losing it’s magic”. Noah Stokes argues that everything is just boxes and grids, leaving no room for creativity. This stands out to me as I want to something a little different than just following a grid layout. Hopefully, by doing this, my designs will stand out a bit more than every other website out there.
Mobile Design
‘What makes a good mobile site? Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites. From this research, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions.’ – Google, Multi-Screen Resources
The results were grouped into five sections of mobile design: home & navigation, site search, commerce & conversions, form entry and usability and form factor. I will be looking through the results of each section and picking out the information that I think relates to what I am doing and will be helpful to me.
Home & Navigation
Site Search
Usability and Form Factor
I also found an article on ‘5 Big Mobile Design Trends of 2015‘ which highlights that ‘subtle colour palettes, animated elements, more scrolling, storytelling and blurred backgrounds’ are what’s going on in the world of mobile design right now. To make my design effective to the average person in 2015 I could incorporate some of these elements.
//In this post I will be doing some research into the theory of relativity to try and jot down all the information I will be using in my designs. This can include general information, quotes, statistics, images and so on. I will also make sure I’m showing which sources I am using throughout.
General Info
– The theory of relativity includes two theories by Albert Einstein – special relativity and general relativity.
– The general concepts of this theory:
– 1905, special relativity. 1915, general relativity.
Quotes
“By 1905, Albert Einstein had created a new framework for the laws of physics – his special theory of relativity. However, one facet of physics appeared to be incompatible with his new ideas: the gravitational force as described by Newton’s law of gravity. Special relativity provides a new framework for physics only when gravity is excluded. Years later, Einstein managed to unify gravity and his relativistic ideas of space and time. The result was another revolutionary new theory, general relativity.” – einstein online
Examples and Equations
– E = mc 2
– A clock ticks slower when travelling at a high speed than when it does when stationary.
Images
I am thinking of taking existing images and turning them into a cartoon style either by hand, on a graphics tablet or on photoshop by using shapes and brushes. I have already found some existing cartoon planets that I like so I will be trying to make my own versions of those. I also want some imagery that isn’t cartoon so it’s not overloaded by it. Some ideas of what imagery I’ll want: